FAQs about TROPT Privacy Tech Stack Product Review

FREQUENTLY ASKED QUESTIONS (FAQS)

ABOUT TROPT PRIVACY TECH PRODUCT REVIEWS

FOR THE TROPT PRIVACY TECH STACK

WHAT IS A TROPT PRIVACY TECH PRODUCT REVIEW?

The TROPT Privacy Tech Product Review is a research tool for The Rise of Privacy Tech (TROPT) privacy tech industry experts. It is an opportunity for a privacy tech company to present one of its privacy tech products to TROPT for review, for the purpose of determining whether the product fits under a TROPT Privacy Tech Stack category. The flow of information during a Product Review should be from the privacy tech company to TROPT and is not interactive. TROPT experts may ask clarifying questions during the Product Review, however, but their feedback is not the focus and should not play a part or role within any given Product Review session. Currently, TROPT conducts a Product Review for the purpose of determining whether and where a privacy tech product can be featured in the TROPT Privacy Tech Stack, which was first introduced in the foundational TROPT Defining the Privacy Tech Landscape Whitepaper 2021.

HOW DO I SIGN UP FOR A TROPT PRIVACY TECH PRODUCT REVIEW?

To request a briefing with TROPT experts, complete the TROPT Privacy Tech Stack review sign-up form. To sign up, you will need to agree to review and accept the Terms & Conditions, pay the review fee, schedule a review meeting, and provide requested product-related information.

WHAT IS THE PROCESS AND TYPICAL LEAD TIME INVOLVED IN A TROPT PRIVACY TECH PRODUCT REVIEW?

Step 1: Fill out the TROPT Privacy Tech Product Review Sign-Up Form, which includes scheduling your TROPT Privacy Tech Product Review. [This step takes 3 minutes to complete]

Step 2: Attend your scheduled TROPT Privacy Tech Product Review [The call itself takes up to 1 hour.]

Step 3: Provide any missing or requested product information. [For this inaugural round, you should submit any missing or requested information within 30 days of the request or by July 1, 2022.]

Step 4: TROPT review & categorization findings. [Within 14 days of receiving all missing or requested product information, TROPT will provide you its privacy tech stack categorization findings. If your product fits into a TROPT Privacy Tech Stack category, TROPT will feature your product in the TROPT Privacy Tech Stack under that category.]

WHERE AND FOR HOW LONG IS A TROPT PRIVACY TECH PRODUCT REVIEW CONDUCTED?

TROPT Privacy Tech Product Reviews are typically 45-60 minutes in length with 1-2 TROPT experts and are conducted via phone using TROPT’s web conferencing platform. Audio briefings may be recorded and accessible by TROPT experts after the call.

HOW DO I MAXIMIZE TIME WITH TROPT EXPERTS DURING A TROPT PRIVACY TECH PRODUCT REVIEW?

The best approach is to provide TROPT experts with a concise story that clearly presents all your major points in five to ten minutes. Who are you? What does your company do and why is it worth investigating? Which privacy tech product is under review? Why do your customers buy your privacy tech product? What business problems does your privacy tech product solve? What differentiates your privacy tech product from existing products? Where do you think you fit in the privacy tech market relative to your top competitors? When will you complete your next important product milestones? More information on how to effectively interact with TROPT and deliver compelling briefing presentations to TROPT experts can be found below:

WHAT DOES A TYPICAL TROPT PRIVACY TECH PRODUCT REVIEW SAMPLE AGENDA LOOK LIKE?

Key agenda topics to consider highlighting during your ROPT Privacy Tech Product Review presentation

a. Mission
b. Vision statement
c. Leadership
II. Privacy Tech Product Overview
a.Product description
b.Target customer persona(s)
i. Product user description
ii. Product buyer description
c. Privacy problems solved
d. Specific business use cases
e. Key product features
f. Category description
g. Customer benefits and success stories
III. Market Positioning
a. Competitive position
b. Description of target markets
c. Gotomarket strategy
IV. Strategic Intent
a.Vision for future product direction (for example, feature roadmap)
b. Product growth plan (for example, organic, partners, acquisitions)
c. Supporting materials
 
You should email presentation materials to your reviewing TROPT experts at least three business days in advance of the scheduled TROPT Privacy Tech Product Review meeting. All files should be “zipped” and less than 3MB in total size to facilitate downloading and posting to our archival database. Emailing materials in advance is particularly important as many of our TROPT experts work remotely or travel, and downloading large files remotely can be technically challenging. Please do not include confidential or embargoed information.
WHAT ARE TROPT PRIVACY TECH PRODUCT REVIEW MEETING DOS & DON’TS?

  The TROPT Privacy Tech Product Review is a research tool for The Rise of Privacy Tech (TROPT) privacy tech industry experts, and an opportunity for a privacy tech company to present one of its privacytech products to TROPT. The flow of information during a Product Review should be from the privacy tech company to TROPT and is not interactive. Below are select Dos & Don’ts specific to the Product Review meeting. The full TROPT Privacy Tech Stack ReviewProgram Terms & Conditions are available at https://riseofprivacytech.com/TROPTPrivacyTechStackReviewTerms&Conditions.

 

Do:
Remember that TROPT Privacy Tech Product Review are ON THE RECORD.
Remember, TROPT experts participate in many more briefings than you do, so they may ask you to speed up or refocus your presentation. Do not be shocked by this, and be prepared to either comply with the TROPT experts’ requests or explain why your presentation path makes more sense.
Make sure you tell the TROPT expert:
Product description
Target customer persona(s)
Product user description
Product buyer description
Privacy problems solved
Specific business use cases
Key product features
Category description
Customer benefits and success stories
Provide:
A video demo of your privacy tech product showing its capabilities.
Examples and case studies that are representative or name clients that are in the public domain and that you have permission to share.
Make a checklist about how to disclose your customer list and be attentive to your customers’ NDAs.
Know that all briefings are recorded for playback.
Don’t:
Expect TROPT experts to give feedback on a TROPT Privacy Tech Product Review.
TROPT experts may ask clarifying questions, for example to better understand a product feature or function, but the flow of information is one way.
Mark your presentation confidential. TROPT will not treat the presentation as confidential and will ignore the designation.
Provide any confidential information to TROPT experts.