Privacy tech startup founders & operators named customer acquisition, funding, breaking into the privacy field, product design, and market research as their pain points, with funding and customer acquisition as their biggest pain points.
ClearOPS CEO & Founder, Caroline McCaffery underscores the fundraising challenges privacy tech founders face:
One of our key recommendations for privacy tech founders is for them to learn to effectively communicate privacy tech’s value proposition. Doing so means being able to help customers and prospects make the case for privacy tech and secure the budget and buy-in they need. Discernible, Inc. CEO, Melanie Ensign, articulates her advice for communicating privacy tech products’ value proposition:
In addition to the above, we cover more founder feedback and TROPT recommendations in the 76-page whitepaper. If you want to dig deeper, you can download the full TROPT Defining the Privacy Tech Landscape Whitepaper 2021 here.