In this TROPT Webcast series on Defining the Privacy Landscape, TROPT Founder & host Lourdes M. Turrecha interviews Melanie Ensign, CEO of Discernible LLC, TROPT advisor, and leading privacy and security communications expert. Melanie shares her insights as a privacy tech advisor, consultant, and privacy domain expert. Among other things, she highlights the need for privacy tech startups and buyer-users to better articulate the value of privacy tech products and the privacy problems they solve—we cover these points in depth in the TROPT Defining the Privacy Tech Landscape Whitepaper 2021.